http://www.brightball.com/The most recent articles from the Brightball team.en-ushttp://www.brightball.com/internationalization/globalization-are-you-readyhttp://www.brightball.com/internationalization/globalization-are-you-readyThe statistics are staggering. Close to 1.1 billion people all over the world use the internet. Yet just over 229 million of them are in North America. Imagine being able to reach that many individuals... and in their own language. Currently, fewer than 10% of websites in America offer a language option other than English. The World Wide Web should be just that, World Wide, yet many of us are ...Foreign TranslationsWed, 17 Dec 2008 17:33:00 -0500http://www.brightball.com/internationalization/increase-your-profits-by-providing-relevant-contenthttp://www.brightball.com/internationalization/increase-your-profits-by-providing-relevant-contentToday’s savvy Internet user leaves little room to be directed by companies to take a particular course of action. The consumer has become the expert and is in control. We have seen this change of power especially within the real estate industry. Consumers are on-line analyzing local markets and exploring homes via virtual tours with no help from a live individual, all the while making de...Foreign TranslationsTue, 14 Apr 2009 17:31:42 -0400http://www.brightball.com/internationalization/language-translation-and-social-mediahttp://www.brightball.com/internationalization/language-translation-and-social-mediaSocial media is changing the way we relate to each other and how we relate to the organizations that serve us. Global social media outlets have become the new approach to marketing products and services in this fast-paced and growing worldwide market. So what are these global social media sites and how can you integrate them into your international marketing plan? Social media outlets are blogs...Foreign TranslationsTue, 11 Nov 2008 17:29:00 -0500http://www.brightball.com/internationalization/localize-your-product-to-sell-in-international-marketshttp://www.brightball.com/internationalization/localize-your-product-to-sell-in-international-marketsYou are ready to launch your product or service into other regions of the world and you believe that your only investment is translating the content about the product. However, by doing only this, your reach may be limited. For your product to be successful you must ensure that it will acclimate properly into the culture of the target country. With the global trend accelerating these days, int...Foreign TranslationsSun, 21 Sep 2008 17:27:00 -0400http://www.brightball.com/internationalization/misconceptions-about-foreign-language-translationshttp://www.brightball.com/internationalization/misconceptions-about-foreign-language-translationsMany believe that translation is a quick and easy process. If you lived in Germany for a year or two, or if you studied Spanish in high school, you can translate into those languages, right? Not exactly. This may be the case if you are translating personal documents, but not for the translation of business documents or any printed material that will represent your company. To achieve a quality ...Foreign TranslationsTue, 12 Aug 2008 17:23:00 -0400http://www.brightball.com/internationalization/quality-of-translation-equals-reliability-of-brandhttp://www.brightball.com/internationalization/quality-of-translation-equals-reliability-of-brand In today’s economy, building and expanding your business is more important than ever, but with limited resources, how can you expand? Reevaluate your company’s marketing strategy and identify areas where you can cut expenses without affecting the quality or marketing opportunities available. For some companies, professional translation services are substituted for cheap machine t...Foreign TranslationsThu, 09 Jul 2009 17:21:48 -0400http://www.brightball.com/internationalization/top-tips-for-reducing-your-translation-costshttp://www.brightball.com/internationalization/top-tips-for-reducing-your-translation-costsAs a result of our current economic state, many companies are looking for avenues to cut costs and achieve the maximum ROI. The following tips will assist you in reducing your translation costs when planning your next international marketing strategy.Foreign TranslationsMon, 15 Jun 2009 17:19:07 -0400http://www.brightball.com/internationalization/website-translation-increase-your-market-sharehttp://www.brightball.com/internationalization/website-translation-increase-your-market-shareIn any economic state, every business-minded individual knows that one of the best tactics for growing market share is expanding into new markets. Considering our dire economic situation today, marketing budgets are shrinking not increasing. Because of this, the idea of entering new markets is seen as quite risky rather than advantageous. What can you do when funds are not available for interna...Foreign TranslationsFri, 08 May 2009 17:12:53 -0400