Implementing new technology is not an end in itself. Rather it should be though of as an ingredient in what I call the Process-Oriented Innovation Cycle, where the goal is to improve the overall efficiency of a company through continuous process and workflow improvements. I have successfully used this approach for many years to deliver innovation that targets ineffective processes and workflows, and then utilizes technology tools to support all required changes. The illustration to the right shows how the four phases of the cycle feed into each other. Here is a is a brief description of each phase: