http://www.brightball.com/The most recent articles from the Brightball team.en-ushttp://www.brightball.com/seo/search-engine-optimization-begins-with-quality-pageshttp://www.brightball.com/seo/search-engine-optimization-begins-with-quality-pagesMost people think about SEO (Search Engine Optimization) solely as an exercise to increase the amount of external links to their pages. I call this the Link Equity strategy where the goal is to accumulate and hold on to as many external links over time as possible. The logic behind this is simple: the more links to a page, the better it ranks; and while Link Equity certainly is a very important...TomTue, 20 Oct 2009 21:00:00 -0400http://www.brightball.com/seo/13-easy-steps-to-on-site-seo-and-how-to-implement-themhttp://www.brightball.com/seo/13-easy-steps-to-on-site-seo-and-how-to-implement-themDeveloping a strong website that’s easy for the search engines to catalog and index is all about following a few simple steps. Site structure can be your best friend when it comes to getting high search engine rankings and once you have established that perfect site structure your website can continue to grow and adapt with the search engines.DrewSun, 18 Oct 2009 22:01:00 -0400http://www.brightball.com/seo/top-50-google-website-optimizer-tips-on-what-to-testhttp://www.brightball.com/seo/top-50-google-website-optimizer-tips-on-what-to-testTesting your website design is one of the best ways to determine how well things are working. Testing doesn’t have to be hard either. A lot of times simple adjustments can make a huge difference.DrewFri, 21 Aug 2009 22:07:00 -0400http://www.brightball.com/seo/easy-inbound-linkshttp://www.brightball.com/seo/easy-inbound-linksGetting easy inbound links (IBLs) isn’t always the easiest assignment. The most straight forward way is to create good useful content that other users will naturally want to link to. This method is great but it takes time. Another technique for getting easy inbound links is to follow the leader. Just like with keyword research, it’s often suggested that you look at your competitor...DrewFri, 14 Aug 2009 21:38:00 -0400http://www.brightball.com/seo/optimizing-your-social-mediahttp://www.brightball.com/seo/optimizing-your-social-mediaSocial media is all about getting involved with other members of the community and interacting with them. Whether you’re a cyclist, fortune 500 CEO, or candle maker…social media has a place for you.DrewWed, 06 May 2009 22:21:45 -0400http://www.brightball.com/seo/video-optimization-for-seohttp://www.brightball.com/seo/video-optimization-for-seoA few weeks ago you might have seen my video titled video blogging 101, which explained how to get started video blogging and provided information on possible programs that you could use. I also mentioned that I was going to do another video on how to optimize your video once it was ready to be released to the public.DrewMon, 26 Jan 2009 22:22:00 -0500http://www.brightball.com/seo/how-i-gained-20-000-links-in-two-monthshttp://www.brightball.com/seo/how-i-gained-20-000-links-in-two-monthsNow I know what you’re thinking,”No way you could do that unless you got to the front page of Digg.” Close, but not quite.DrewWed, 17 Sep 2008 22:28:28 -0400http://www.brightball.com/seo/show-me-the-moneyhttp://www.brightball.com/seo/show-me-the-moneyWebsites lose 40% - 60% of their Visitors on the 1st Page!EdWed, 13 Aug 2008 20:37:00 -0400http://www.brightball.com/seo/seo-web-design-are-they-on-the-same-pagehttp://www.brightball.com/seo/seo-web-design-are-they-on-the-same-pageWhen constructing a website, SEO design and web design don’t have to be two different functions. Sadly though, these two sets of features often come from different sides of the building.DrewMon, 30 Jun 2008 22:34:16 -0400http://www.brightball.com/seo/start-with-local-search-engine-optimizationhttp://www.brightball.com/seo/start-with-local-search-engine-optimizationWhether you’re beginning a new SEO campaign or restructuring an existing strategy, you know that you have a long road ahead of you. Starting with local search engine optimization can be a great way to give your site an initial performance boost while you build long-term results.DrewMon, 07 Apr 2008 22:48:00 -0400